Approach
Device to account. Account to offer. Offer to site. The physical unit and the thing that sells it are one asset.
Hardware
Software
Software-only stall
The site ships. The dashboard ships. The mast still has no account. The feed has no owner. The customer cannot buy access to a unit that sits in the yard.
You get screens. You do not get a product. The hardware remains a cost. The software remains a brochure with a login.
Hardware stall
The camera is excellent. It ships in a crate. There is no login. There is no site. There is no offer. The operator cannot sell a feed they cannot account for.
You get a pole. You do not get a business. The box leaves the shop. The market layer never starts.
Serial, mast, sensor. Bound to a login so the unit has an owner.
The feed, the access, the bill. What the customer actually buys.
The public page. Intake. The market layer that makes the unit sellable.
